Ep. 643 Developing a Strategic Business Development Process

Rancho Mesa's Surety Relationship Executive Anne Wright sits down with Katie Yee, founder of Connect Strategic Consulting, to explore how successful business development goes far beyond sales and networking. They discuss building a company-wide culture of relationship management, demonstrating value, planning for leadership transitions, and creating a strategic process that leads to stronger client trust, repeat business, and long-term growth.

Show Notes: Subscribe to Rancho Mesa's Newsletter, Connect Strategic Consulting

Host: Anne Wright

Guest: Katie Yee

Editor/Producer: Megan Lockhart

Music: "Home" by JHS Pedals, “Breaking News Intro” by nem0production

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