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Podcast
Ep. 643 Developing a Strategic Business Development Process
Rancho Mesa's Surety Relationship Executive Anne Wright sits down with Katie Yee, founder of Connect Strategic Consulting, to explore how successful business development goes far beyond sales and networking. They discuss building a company-wide culture of relationship management, demonstrating value, planning for leadership transitions, and creating a strategic process that leads to stronger client trust, repeat business, and long-term growth.
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