NAWIC Celebrates WIC Week at RDO's Demo Day

Author, Alyssa Burley, Client Services Coordinator, Rancho Mesa Insurance Services, Inc.

The National Association of Women in Construction (NAWIC) San Diego Chapter concluded its celebration of Women in the Construction (WIC) Week at RDO Demo Day on March 7, 2019 at RDO Equipment Co. in Lakeside, CA.

RDO Equipment Co.’s staff and WIC Week committee members welcomed attendees with savory tacos, good music, goodie bags that included personal protective equipment like a pink hard hat, safety vest and safety glasses, and a John Deere pink/camouflage cap, sticker and key chain.

The evening’s main event was the mini excavator competition. Using the excavator’s bucket, participants tried to scoop up three basketballs that were balanced on safety cones, then drop the basketballs into a box. Participants were given a quick instructional lesson on safety and how to operate the Deere 35G excavator. Then, they began their timed run. Ashley Landers from Bay City Electric Works won the competition with the most number of balls dropped in the box in the fastest time.

“At first it was very scary,” said Shelby Ballow from Dowling Construction, Inc. when asked about her experience operating the excavator. “But, my adrenaline was pumping the whole time and it was really fun. I got one ball - first try. And then, it went downhill from there. But, it was really cool and every girl should try an excavator.”

The RDO Demo Day event was part of WIC Week which is designed “to highlight women as a viable component of the construction industry,” according to NAWIC. “WIC Week also provides an occasion for NAWIC’s thousands of members across the country to raise awareness of the opportunities available for women in the construction industry and to emphasize the growing role of women in the industry. It is also a time for local chapters to give back to their communities.”

Rancho Mesa Insurance Services is pleased to support the National Association of Women in Construction San Diego and its mission.

About NAWIC San Diego Chapter
The NAWIC San Diego Chapter, chartered on April 30, 1959, is very active and involved in the construction industry and the community. Each year the chapter participates in a variety of events including educational seminars and conferences, Women in Construction Week (WIC Week), Block Kids (construction awareness program for children in grades 1 thru 6), CAD/Design/Drafting Contest (High School student activity), Camp NAWIC (a week long program designed to mentor high school girls planning to enter the construction industry), college scholarships, joint meetings with other San Diego professional organizations and various activities with local charities. For more information, visit

About RDO Equipment Co.
RDO Equipment Co. in Lakeside, California, serves the greater San Diego and surrounding areas. We sell and service John Deere construction equipment, Hitachi equipment, and Vermeer equipment as well as provide construction technology solutions from Topcon and more. Whether your job calls for paving, excavation, utilities, concrete, demolition, or landscaping work, our experienced sales department will help you find the right equipment for your needs. Our large inventory of parts ensures you get the right parts fast to reduce any costly downtime. We also have highly trained and certified technicians to get your equipment back up and running as quickly as possible. Contact us day or night for your service needs. For more information, visit