Author, Greg Garcia, Account Executive, Rancho Mesa Insurance Services, Inc.

When my baseball career ended in 2021, it was time for me to do something new with my life. For me the decision was easy and one that I am very grateful for. My dad, Dave Garcia started Rancho Mesa 25 years ago and throughout the years he and many others have contributed into what Rancho Mesa is today, a 16-time National Best Practices Agency. I was fortunate enough to get an opportunity to join such an amazing organization.

One of the main priorities for Rancho Mesa brokers is to find your “niche.” My brother Drew Garcia who has been a broker here at Rancho Mesa for 7 plus years, found the importance of focusing on one industry and how it can be a benefit for not only his personal success but more importantly for the businesses he serves within his specialty. He decided to focus on the landscape industry, which turns out to be my focus as well.

We found that by focusing on just one industry, we can better understand the issues and needs of our clients, and provide quicker more accurate solutions than if we were a generalist broker. We not only see the common issues that landscape contractors face, but through this expertise are able to develop the right risk management solutions for them. We push ourselves to be constantly searching for better ways to help our clients and future prospects. We are an integral part of the NALP and attend all their events. We are active participants in landscaping peer groups events all over the country to try to gain additional insights and knowledge about the landscape industry.

My family background is in baseball, so needless to say we are all very competitive, and in insurance it is no different. We are looking for an honest way to create a competitive advantage for our clients within the insurance marketplace. Focusing on one industry, the landscape industry, gives us a big advantage over other brokers that are not niched to landscape, because it is all we think about, talk about, and research. Our clients see the advantage in having their broker focus solely on their industry.

If you have never thought about partnering with a specialized broker or did not think that was possible, consider exploring that option before your next insurance renewal. To begin the process, sit down with your current broker and ask how many other clients he or she works with in your same industry. 

For all the landscape companies listening who want to learn more about why having a specialized broker is important, please contact me at 619-438-6905 or ggarcia@ranchomesa.com.